SDR Career Development Framework

SDR Career Levels
Job Level SDR (P1) Senior SDR (P2) Team Lead (P3)
Competency Execution Skill: Knows and understands key competencies, but is more task-oriented, and continuing to develop. Is developing confidence in independently driving pipeline. Regularly requests/requires leadership assistance.

Meeting Expectations across majority of competencies (Rating=2). May Need Improvement (Rating=1) in those that are more complex, particularly when new in role.

Skill: Knows and understands key competencies and is continuing to develop in those that are most complex. Is confident in independently driving pipeline. Occasionally requests/requires leadership assistance.

Meeting Expectations across majority of competencies (Rating=2). May be an Expert (Rating=2) in others, most likely when preparing for a P2 AE promotion.

Player/Coach
Account Profile Mid-market/Enterprise Enterprise/Strategic Will be outlined in V2
Promotion Eligibility (to the next level) Rolling 6–Month Period: Cumulative Attainment of at least 100% (30 SAOs)

(e.g. if an SDR achieved 13 SAOs in January, February and March, and then 17 in April, May and June, he/she would be eligible for promotion due to meeting the cumulative target of 30)

*SDRs are eligible from their first day of employment, however, their attainment must equal at least the standard SAO target during their ramp period

Rolling 6–Month Period: Cumulative Attainment of at least 100% (36 SAOs)

(e.g. if an SDR achieved 17 SAOs in January, February and March, and then 19 in April, May and June, he/she would be eligible for promotion due to meeting the cumulative target of 36)

Will be outlined in V2