Strategic cross-product owner

Overview

The strategic cross-product owner focuses on all strategic product and engineering work necessary to make strategic customers successful.

This ownership includes:

Being the product contact for strategic sales and customer engineering teammates, and our strategic customers
Working with sales and customer engineering to proactively surface engineering needs and obstacles and deliver solutions
Partnering with strategic customers to shape aspects of our product roadmap together
Shepherding deployment and feature rollouts at Strategic customers, from pre-mortem to post-mortem
Prioritizing features across multiple engineering teams, alongside other product manager stakeholders, based on the TAM of all customers served
Ensuring engineering and go-to-market teammates have the right information, resources, playbooks, and roadmaps to make our strategic customers successful

The north star success metric for these efforts is iARR closed from strategic customers.

To work best with strategic customers, I:

Move fast and build momentum within large organizations
Create and maintain a reputation of dependable partnership and delivery
Approach issues with recommendations and best practices, rather than a greenfield exploration point of view

To work best with the teams and product stakeholders also involved in this work, I:

Partner closely with the product stakholders on prioritizing team roadmaps – I will not “go around” a product manager stakeholder and make direct requests of another team’s engineers
Focus on surfacing tactical information that empowers our engineering teams, like timelines, specific customer details, and customer sentiment

Weekly product engineering sync meeting for product stakeholders. We use this to stay closely aligned in priorities and roadmaps.
#cp-strategic for updates
Ad-hoc meetings with sales and customer engineering stakeholders

✅ By July 30 2022, build a deep understanding of the strategic customer space current state and future needs.
🔄 By Sept 28 2022, prioritize and solve the most pressing future needs – currently:
1. 🔄 Document product opportunities for select strategic customers and prospects By September 20th
2. 🔄 Each triad puts together a roadmap for their team for the next 6 months (now until mid-March marketing moment) By September 27th
3. Sqs and Ryan Phillips will review teams roadmaps in EM/PM weekly syncs During the week of Sept 26th
Teams begin iteratively executing on their roadmaps. PM are focused 25% on strategic readiness and 75% on Code Intelligence Platform
On Jan 1, most teams shift to focusing on the Code Intelligence Platform while continuing to prioritize alongside
In March CY2023, Sourcegraph will host the spring Starship event focused on speed, scale, and reliability. More to come on this as the date approaches.